Edinburgh Pocket Guides, Expedia

2 Apr

For the last few months I have been writing digital content for an agency in Leith.

I am sent a title and a word limit, then I write whatever I’m asked to write in whatever style or tone I feel is required.

The skill involved is copywriting, although I like to think of it as electronic tracery, and of myself as a 13th Century craftsman hanging bravely from a granite mullion.

Here is an example of the sort of thing:

Fishing Piece

You get the idea.

From mummy-blogs to cruiseship news, slow-cookers to Spanish markets, I’m busy writing the internet.

It’s fun. And the pieces are sent to some weird and wonderful places.

Expedia Pocket Guides

I was tasked last month with writing a few dozen Pocket Guides about Edinburgh for Expedia, the world’s largest online travel company.

This was an exciting project that allowed me to put years of lurking around the Scottish Capital to good effect.

Behold yon screeynshotte:

Edinburgh Pocket Guides

Visit Expedia to see more Edinburgh Pocket Guides using the site’s interactive search tool. The moral of each guide is that Edinburgh is simply a fabulous place to book a hotel.

Expedia Tollcross

Are you an Online Hive-Mind that requires a ResearchB4Type-Bot Class 1A to do your bidding?

Sorry, let me rephrase that: are you a digital agency/online publication that needs a reliable writer?

Contact me using the form below.

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